Before I started, I was inspired of the
function of an eye, and how an eye with eyesight problems sees. With this in mind, I decided that my focus was on the two eye conditions myopia and hyperopia. This campaign focuses on how people with eye disorders cannot see and focus clearly.
With my concept, I want to tell a story about the eye disorder through texts and pictures. There are zoomed-up pictures putted in different distances to illustrate the different eyesight disorders and how this causes people to see unclear. This has been done in order to illustrate how people with bad eyesight sees and how eyeglasses are important if one have an eye disorder.
function of an eye, and how an eye with eyesight problems sees. With this in mind, I decided that my focus was on the two eye conditions myopia and hyperopia. This campaign focuses on how people with eye disorders cannot see and focus clearly.
With my concept, I want to tell a story about the eye disorder through texts and pictures. There are zoomed-up pictures putted in different distances to illustrate the different eyesight disorders and how this causes people to see unclear. This has been done in order to illustrate how people with bad eyesight sees and how eyeglasses are important if one have an eye disorder.
